The Escape starts at just under $23,000 and competes in the very competitive small SUV market. Ford has chosen to concentrate on fuel economy, versatility and new technology with their new SUV. Small but efficient turbocharged 4-cylinder engines and clever options like parallel parking assist spearhead the effort to set the compact Ford apart from its competitors. A modern, distinct and aerodynamic design also distinguishes the Ford from other small SUV's on the road.

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